Backlinks are links from another website that lead back to your website. Backlinks from sites relevant to yours or that are perceived as authoritative sites have more potential value to your site. More established, high quality sites with higher “Page Rank’ linking back to your site have more authority to help the your website increase its search engine ranking.
In other words, if your website receives backlinks from high quality, relevant and authoritative sites with high Page Rank, their perceived value and site authority has the potential to be transferred to your site – giving your website a better chance of ranking in a higher position on major Search Engines.
Writing and submitting online articles
There are many free article repositories that allow you to post informational material about any given subject. The article in turn is used by other website owners with an author credit and backlink to your website. Well-written and topical or more popular the articles, generally receive more backlinks from other websites.
Try These Article Directories
Posting on forums, making comments on blogs
Participating in forum or commenting on blogs are great tools for website owners involved in online communities or who are avid blog followers.
• Find some forums or blogs that interest you or are relevant to your website or business,
• Sign up and create a member profile with a links back to your website,
• If possible use the ‘signature’ option to create a backlink,
• Your comments should add value to the discussion.
Remember though you are now representing your company, business or brand, so choose your posts and comments wisely.
Submitting your website to directories such as DMOZ, “The Open Directory”
DMOZ is one of the largest directories, which is maintained by human editors. A web site listing in DMOZ is an important part of having a web site rank well in Google, because Google uses DMOZ results in its own directory.
Social Bookmarking websites such as Digg and StumbleUpon can benefit you in a number of ways. Social bookmarking can create instant traffic at the time the website is submitted. These sites index stories roughly every 15 minutes, which means quicker traffic generation. They also create high quality backlinks.
Keep in mind when submitting an article it must have value and be of interest or it’s looked upon as spamming and get you banned from the Social Bookmarking website. As a rule of thumb, you shouldn’t submit your website more than once every few months and it’s a good idea to follow up with relevant material linking to other websites as well. This strategy lends itself to your website being perceived as a valuable, objective resource by other members as opposed to a spammer.
Generating backlinks involves a comprehensive strategy and you must be consistent in its implementation. As more and more backlinking is a key factor in increasing your website ranking and driving traffic to your website, it doesn’t pay to cut corners.
As always, a foundational concept of high-ranking websites is good quality and consistently updated web content. Without quality content and good website structure you will struggle with visitor retention and building trust and site authority..]]>
Google indexing site, new pages, duplicate content pages; page titles, URL
Keyword suggestion tool – https://freekeywords.wordtracker.com/
Keyword questions – http://labs.wordtracker.com/keyword-questions/
Link Builder tool – find relevant links, link analysis (how many links the domains have) & evaluation; $59/month -get reports as well
Keyworddiscovery.com – Professional appx. $200/month
Keyword density, competitors site per keyword, keyword analyze, permutations; reports top search terms, KW lists, industry KW lists
Keyword research – for Google.com: difficulty scores, top 10 ranking w/competitive analysis (title, URL, page authority, linking) Report to CSV
Search traffic (what drives traffic to LF); can derive keyword suggestions form list
Google.com – Keyword Tool
Find keywords by word, phrase or site; shows global/local monthly search trends
Google Insights for Search – shows interest in search term over time, location, top searches
Keyword suggestion; keyword list generator
Rank Tracker – tracks site/page in Google, Yahoo, Bing (can download to CSV)
Site Information – enter URL to show traffic rank, site’s inbound links, user query popularity
Traffic stats, load time, competitive comparison; pageviews, bounce rate, time on site, % visitors came from search engine
Also: gives demographics, clickstream (where users may have come from – site immediately preceeding LF; where they went immediately afterward)
Rank Checker – can preset, CSV export
Linkscape – link intelligence; back link analysis
Link Finder/Acquisition Assistant
Competitive Link Research – helps find competitors links
Open Site Explorer – identifies top site pages and analyzes anchor text
Trifecta – number of sites/pages that link to your site; times site is mentioned on the web; traffic to site (brand strength)
HubFinder – shows common back links of competing websites; Local Rank – shows which ranking sites link to other ranking sites.]]>
Good on page Search Engine Optimization (SEO) can make a difference in your website’s organic search ranking and increase the volume of traffic your website gets via search results.
“On page” SEO involves your web content and page structure; these are critical SEO best practices for high “natural” or organic search ranking. “Off page” SEO are things that you often can’t control or involve in-depth strategies for optimization. For instance, the age of your site is off page SEO; an older site has a better edge for higher organic ranking than a newly launched site. This is a basic SEO guide to “on page SEO” and the things you can do to optimize your website’s content for SEO.
Domain Name and Keywords
URL structure and keywords in the URL
H1 or the Title of the page
Unique Content – Relevant and Useful
Bulleted Lists, Subheads, Bold Text
Content Updates and Site Activity
Links Include Anchor Text Include Key words
Back Links or Inbound Links