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Los Angeles SEO Consultants http://losangelesseoconsultants.com Search Engine Optimization Social Media Marketing Tue, 28 Dec 2010 02:10:00 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 Backlinks: Are They Important for SEO? http://losangelesseoconsultants.com/2010/12/11/backlinks-for-seo/ http://losangelesseoconsultants.com/2010/12/11/backlinks-for-seo/#comments Sat, 11 Dec 2010 04:17:40 +0000 admin http://losangelesseoconsultants.com/?p=203 Read More]]> Backlinks, also known as inbound links, are playing a bigger and more important role in Search Engine Positioning. In order for your websites to appear on first page of search engines (Google, Yahoo, Bing, MSN) without paid advertising or Pay Per Click (PPC), your website must have a large number of backlinks.

Backlinks are links from another website that lead back to your website. Backlinks from sites relevant to yours or that are perceived as authoritative sites have more potential value to your site. More established, high quality sites with higher “Page Rank’ linking back to your site have more authority to help the your website increase its search engine ranking.

In other words, if your website receives backlinks from high quality, relevant and authoritative sites with high Page Rank, their perceived value and site authority has the potential to be transferred to your site – giving your website a better chance of ranking in a higher position on major Search Engines.

How do you generate high quality backlinks to your website?

Writing and submitting online articles
There are many free article repositories that allow you to post informational material about any given subject. The article in turn is used by other website owners with an author credit and backlink to your website. Well-written and topical or more popular the articles, generally receive more backlinks from other websites.

Try These Article Directories
http://goarticles.com
http://www.articlebliss.com

Posting on forums, making comments on blogs
Participating in forum or commenting on blogs are great tools for website owners involved in online communities or who are avid blog followers.
• Find some forums or blogs that interest you or are relevant to your website or business,
• Sign up and create a member profile with a links back to your website,
• If possible use the ‘signature’ option to create a backlink,
• Your comments should add value to the discussion.

Remember though you are now representing your company, business or brand, so choose your posts and comments wisely.

Submitting your website to directories such as DMOZ, “The Open Directory”
DMOZ is one of the largest directories, which is maintained by human editors. A web site listing in DMOZ is an important part of having a web site rank well in Google, because Google uses DMOZ results in its own directory.

http://www.dmoz.org/

Bookmarking Websites
Social Bookmarking websites such as Digg and StumbleUpon can benefit you in a number of ways. Social bookmarking can create instant traffic at the time the website is submitted. These sites index stories roughly every 15 minutes, which means quicker traffic generation. They also create high quality backlinks.

Keep in mind when submitting an article it must have value and be of interest or it’s looked upon as spamming and get you banned from the Social Bookmarking website. As a rule of thumb, you shouldn’t submit your website more than once every few months and it’s a good idea to follow up with relevant material linking to other websites as well. This strategy lends itself to your website being perceived as a valuable, objective resource by other members as opposed to a spammer.

Generating backlinks involves a comprehensive strategy and you must be consistent in its implementation. As more and more backlinking is a key factor in increasing your website ranking and driving traffic to your website, it doesn’t pay to cut corners.

As always, a foundational concept of high-ranking websites is good quality and consistently updated web content. Without quality content and good website structure you will struggle with visitor retention and building trust and site authority..

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Website SEO Resources & Links http://losangelesseoconsultants.com/2010/12/06/website-seo-resources-links/ http://losangelesseoconsultants.com/2010/12/06/website-seo-resources-links/#comments Mon, 06 Dec 2010 06:05:31 +0000 admin http://losangelesseoconsultants.com/?p=140 Read More]]> GENERAL WEBSITE SEO

Seobook.com

Google indexing site, new pages, duplicate content pages; page titles, URL

KEYWORDS (Keyword Research Tools)

WordTracker.com

Keyword suggestion tool – https://freekeywords.wordtracker.com/

Keyword questions – http://labs.wordtracker.com/keyword-questions/

Link Builder tool – find relevant links, link analysis (how many links the domains have) & evaluation; $59/month -get reports as well

Keyworddiscovery.com – Professional appx. $200/month

Keyword density, competitors site per keyword, keyword analyze, permutations; reports top search terms, KW lists, industry KW lists

SEOmoz.org

Keyword research – for Google.com: difficulty scores, top 10 ranking w/competitive analysis (title, URL, page authority, linking) Report to CSV

Alexa.com

Search traffic (what drives traffic to LF); can derive keyword suggestions form list

Google.com – Keyword Tool

Find keywords by word, phrase or site; shows global/local monthly search trends

Google Insights for Search – shows interest in search term over time, location, top searches

Seobook.com

Keyword suggestion; keyword list generator

WEBSITE RANKING

SEOmoz.org

Rank Tracker – tracks site/page in Google, Yahoo, Bing (can download to CSV)

Alexa.com

Site Information – enter URL to show traffic rank, site’s inbound links, user query popularity

Traffic stats, load time, competitive comparison; pageviews, bounce rate, time on site, % visitors came from search engine

Also: gives demographics, clickstream (where users may have come from – site immediately preceeding LF; where they went immediately afterward)

Seobook.com

Rank Checker – can preset, CSV export

LINKS (Inbound Linking & Analytics)

SEOmoz.org

Linkscape – link intelligence; back link analysis

Link Finder/Acquisition Assistant

Competitive Link Research – helps find competitors links

Open Site Explorer – identifies top site pages and analyzes anchor text

Trifecta – number of sites/pages that link to your site; times site is mentioned on the web; traffic to site (brand strength)

Seobook.com

HubFinder – shows common back links of competing websites; Local Rank – shows which ranking sites link to other ranking sites.

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Guide to On Page SEO http://losangelesseoconsultants.com/2010/12/04/guide-to-on-page-seo/ http://losangelesseoconsultants.com/2010/12/04/guide-to-on-page-seo/#comments Sat, 04 Dec 2010 06:04:36 +0000 admin http://losangelesseoconsultants.com/?p=89 Read More]]>

Website Content – On Page SEO Best Practices Part 1

Good on page Search Engine Optimization (SEO) can make a difference in your website’s organic search ranking and increase the volume of traffic your website gets via search results.

“On page” SEO involves your web content and page structure; these are critical SEO best practices for high “natural” or organic search ranking. “Off page” SEO are things that you often can’t control or involve in-depth strategies for optimization. For instance, the age of your site is off page SEO; an older site has a better edge for higher organic ranking than a newly launched site. This is a basic SEO guide to “on page SEO” and the things you can do to optimize your website’s content for SEO.


Domain Name and Keywords

  • Including keywords in your domain name is ideal but not always possible.
  • When possible, use entire words rather than abbreviations or phonetic.
  • SockMonkeyOutlet.com describes the company and uses keywords.

URL structure and keywords in the URL

  • For ease of search engine crawling and better user interaction, limit your site directories to 3 subdirectories max:
  • DomainName.com/Subsection/title-of-article.html
  • SockMonkeyOutlet.com/History/monkeys_made_of_old_socks.html
  • Should use the title (or H1) of the page rather than a code or numerical assignment:
  • “monkeys_made_of_old_socks.html” is the article title rather than “article1.html”
  • Use hyphens (also underscores) to separate words; avoid symbols and spaces (%20).
  • Including keywords in your H1 tag will make the URL contain keywords as well.


Title Tag (also Window Title or Page Title) with keywords

  • Title tags are the text that appears at the top of the browser’s window; this describes the page and should contain at least 1-2 keywords.
  • The title tag should be 60 characters max and include keywords at the beginning of the title tag.
  • History of Sock Monkeys | Sock Monkeys Made From Old Socks


Meta Description or MetaTags

  • The meta description of a page is the blurb of text that appears in the search results.
  • Well-written meta descriptions can “grab” the user and entice site visits.
  • SEO-friendly meta descriptions are 160 characters max, using 1-2 keywords.
  • Ideally, the meta description corresponds with text in the first paragraph for first 150-200 words of page content.
  • Each site page should have a unique meta description.
  • There seems to be less emphasis on meta descriptions now, however the search engines don’t completely ignore meta tags.

H1 or the Title of the page

  • The H1 or Headline of the page should mirror Title Tag, use 1-2 keywords if possible:
  • The History of Sock Monkeys
  • Page hierarchy of headers: H1 (top of page), H2 (first subhead), H3, H4, H5, H6.
  • Critical that there is only one H1 on each page.
  • Include keywords in all headings.
  • It’s ideal if URL uses H1 within the URL structure (see URL Structure above).
  • Blogs often assign numbers to articles; this is not SEO-friendly and will not help your search ranking.

Keywords

  • Assign 1-5 keywords per page max; can be singular keyword (tends to be more competitive) or long tail (key word phrase).
  • The first paragraph of the page content, ideally 150-200 words, should use the primary key word once or twice. The text should appear logical and natural.
  • Although web site content is optimized for SEO ranking, it still needs to create a positive user experience and the content needs to be valuable to the user.
  • Key words should not be “stuffed” into the content (key word stuffing); generally, a 10 percent ratio of key words to the word count is good.

Unique Content – Relevant and Useful

  • Again, it is critical that the initial paragraph of the web page (about 150-200 words) is optimized for organic ranking by using keywords several times
  • It’s ideal if words or phrases from the first 1-2 sentences of the paragraph mirror Title Tag, meta description and H1 tag.
  • Typically, good SEO page content is about 400-600 words and includes 4-6 keyword instances for good keyword density.
  • Again, keyword inclusions should be logical and not appear overly repetitive.

Bulleted Lists, Subheads, Bold Text

  • Subheads (H2, H3, etc.), bulleted lists, and bold text are valuable ways to break up page content, add visual interest and aid user in digesting info quickly.
  • Search engines often view subheads, lists and bold text as an important call out in content, so this content should include keywords.
  • In the page structure, you may have more than one H2, H3, etc. tags but keep in mind you should only have one H1 tag.

Content Updates and Site Activity

  • Ideally, updating your site content frequently is best. Updating existing content or adding new content should be significant and add value to the site and user.
  • Consistent and meaningful content updates are better than very frequent but small updates to the site.

Tags

  • Often sites have a “tag cloud” or list of keywords that relate to the page’s content; open source CMS platforms such as Word Press and Drupal use tags as a way to allow the user to search site for content.
  • Tags should reflect keywords and topics of the article and/or what the user may search on.

Links Include Anchor Text Include Key words

  • There are Internal Links, External Links and Inbound Links.
  • All links should contain anchor text and the anchor text should include your keywords.
  • The anchor text appears when the user rolls over text links on your page.

Internal Links

  • Internal links help users learn more information by linking similar topics (pages) within your site to each other.
  • Link structure should include anchor text that contains keywords.
  • Anchor tags enhance usability and adding keywords here helps organic SEO
  • Consideration: opening the new page in the same window as the user remains on your site.

External Links

  • External links are links to other web sites.
  • Link structure should still include anchor text that contains keywords.
  • Although external links add value to page and site as source for information, be frugal as these types of links do take send the user off your site.
  • Consideration: takes user off site so it is important that external links open in a “new window” leaving your web site easily accessible still.

Back Links or Inbound Links

  • Inbound links are when other sites link to your site; links to your site from credible sites within your market are valuable.
  • Links should come from credible sources and sites that are similar to yours; these types of links are relevant to your site.
  • This is a vote for your site from a potential competitor’s site.
  • Site relevance is important to acquiring link juice.
  • Certain sources lend more credibility and value than others; .edu, .gov sites are very reputable, but the link must still be relevant to your site.
  • A linking strategy should be devised; often it requires diligent effort to reach out to sources you would like an inbound link from.

Images

  • Search engines don’t register images, but they read alt tags (text) associated to the image.
  • Alt tags appear when the user rolls over the image.
  • Image alt tags should contain at least 1-2 keywords.
  • Also, images should load quickly and be optimized for web use (load time may affect ranking).

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